My name is Erica Rubinstein. I’m an Art Director, Graphic Designer, and Visual Strategist living in Brooklyn, NY.

I have over 20 years of experience designing in both the print and digital space. I specialize in visual design systems, brand identity, editorial and publication design, and print and online marketing experiences. Originally from Sarasota, schooled in Madison, I moved to New York City after graduation in the fall of 2000 and Brooklyn has been my home ever since.

I’ve worked with a variety of clients ranging from global brands in healthcare and wellness, HR, and capital management to tech start-ups, small businesses, and entrepreneurs to non-profit arts organizations, presidential museums, and liberal think tanks. The diversity of work I get to create across this range of clientele is what I love most about freelancing and what lured me into giving it a try full time 7 years ago. Working on global brands both in-house and in an agency environment earlier in my career afforded me the opportunity to work with an insanely gifted pool of humans — designers, strategists, writers, developers, and thinkers — that nurtured and humbled me and allowed me to build the skillset and confidence I needed to take the leap into the freelance world and that insight is a part of everything I create.

Erica Rubinstein